Find Your Line

The Most Obvious Place to Add AI Is Rarely the Most Valuable

The Most Obvious Place to Add AI Is Rarely the Most Valuableby: Todd EtchiesonPublished on: 04/12/2026

Too many teams invest in AI features that customers notice first, rather than the parts of the product they actually depend on.

Decision SystemsStrategic Clarity That Scales
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The Most Obvious Place to Add AI Is Rarely the Most Valuable

When Shipping Product Feels Like Magic

When Shipping Product Feels Like Magicby: Todd EtchiesonPublished on: 03/29/2026

I remember the feeling the first time my ELEN 348 lab project worked. I got that feeling again on Saturday over my morning coffee.

Operating DisciplineStrategic Clarity That Scales
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When Shipping Product Feels Like Magic

Speed Without A System Is Just An Entropy Cannon

Speed Without A System Is Just An Entropy Cannonby: Todd EtchiesonPublished on: 03/02/2026

Speed without a system is just an entropy cannon. Stop treating the space between strategy and execution like it will organize itself.

Operating DisciplineStrategic Clarity That Scales
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Speed Without A System Is Just An Entropy Cannon

Faster isn't the win. Better outcomes are.

Faster isn't the win. Better outcomes are. by: Todd EtchiesonPublished on: 02/23/2026

Shipping more isn't winning more. How AI acceleration exposes what was already fragile in your operating structure.New Blog Post Description

Operating DisciplineDecision Systems
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Faster isn't the win. Better outcomes are.

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